This privacy notice for SHAO ("we," "us," or "our") describes how we collect, store, use, and share ("process") your personal information when you engage with our services ("Services"), including:

• Visiting shaonewyork.com or any affiliated website linking to this notice
• Engaging with us through sales, marketing, or events

If you have questions or concerns, contact us at hello@shaonewyork.com.

1. INFORMATION WE COLLECT

Personal Information You Provide

We collect personal details you voluntarily share when registering, making purchases, or interacting with us. This may include:

• Identifiers (name, email, phone number, mailing address, job title, contact preferences)
• Payment Data (processed securely by PayPal, Venmo, Shopify, Affirm, AfterPay, Chase, Stripe, Shop Pay, and Square; see their privacy policies for details)
• Sensitive Information (body measurements, solely for customization)

All personal data must be accurate, complete, and updated as necessary.

Automatically Collected Information

When you visit our Services, we collect:

• Device Data (IP address, browser type, operating system, referring URLs)
• Usage Data (pages viewed, time spent, searches made)
• Location Data (if permitted by your device settings)

This information helps maintain security and optimize user experience.

Third-Party Data Sources

We may receive additional data from marketing partners, public databases, and social platforms to enhance Services.

2. HOW WE USE YOUR INFORMATION

We process your information for various purposes, including:

• Account Creation & Authentication
• Order Fulfillment & Payment Processing
• Customer Support & Feedback Collection
• Marketing & Promotional Communications (opt-out available)
• Personalized Advertising
• Fraud Prevention & Security Monitoring
• Legal & Compliance Obligations

3. LEGAL BASES FOR PROCESSING

We only process personal data when legally permitted, including:

• Consent (e.g., marketing preferences)
• Contractual Necessity (e.g., processing purchases)
• Legitimate Interests (e.g., improving user experience, fraud prevention)
• Legal Obligations (e.g., regulatory compliance)
• Vital Interests (e.g., ensuring security)

Applicable laws may provide additional rights.

4. DATA SHARING & DISCLOSURE

Your personal data may be shared in specific cases, such as:

• Business Transfers (e.g., mergers, acquisitions)
• Third-Party Providers (for payment processing, analytics, fraud prevention)
• Compliance Obligations (government and regulatory requests)

We never sell personal data to third parties.

5. COOKIES & TRACKING TECHNOLOGIES

We use cookies, web beacons, and tracking pixels to enhance browsing, monitor analytics, and personalize content. You can manage cookie preferences via your browser settings.

6. DATA RETENTION

We retain personal data only as long as necessary, with a maximum retention period of 84 months after inactivity unless legally required otherwise.

Once data is no longer needed, we either delete or anonymize it.

7. INFORMATION SECURITY

SHAO implements strict security measures to safeguard your data; however, no system is 100% secure, so exercise caution when sharing personal information online.

8. MINORS & DATA COLLECTION

Our Services are not intended for individuals under 18 years old. If we discover a minor's data has been collected, we promptly delete it.

9. YOUR PRIVACY RIGHTS

Depending on your location, you may have rights under applicable data protection laws, such as:

• Access & Data Portability (review and request copies of your data)
• Correction & Deletion (update or remove personal information)
• Opting Out of Marketing (unsubscribe from promotional emails)
• Restricting Processing (limiting how we use your information)

To exercise these rights, contact us at hello@shaonewyork.com.

10. DO-NOT-TRACK FEATURES

Currently, SHAO does not respond to Do-Not-Track (DNT) signals due to industry-wide inconsistencies in implementation.

11. US-SPECIFIC PRIVACY RIGHTS

If you are a resident of California, Colorado, Connecticut, Utah, or Virginia, additional rights apply, including:

• Data Access & Deletion Requests
• Right to Non-Discrimination
• Opt-Out Options for Sensitive Data Usage

Residents may contact us to exercise their rights.

12. REGION-SPECIFIC PRIVACY RIGHTS

Residents of the EU, UK, Canada, Australia, New Zealand, South Africa, and other regions may have additional privacy protections. Contact us for details.

13. POLICY UPDATES

We may update this privacy notice as needed. Changes are effective upon posting. Review this policy periodically for updates.

14. CONTACT INFORMATION

For questions or requests regarding this privacy notice, reach out via:
hello@shaonewyork.com
511 Canal St, New York, NY 10013, United States

15. REVIEW, UPDATE, OR DELETE YOUR DATA

You may request access to, modification of, or deletion of your personal data. Contact hello@shaonewyork.com to initiate such requests.