SHAO isn’t here to play the fashion game by old rules. Born in New York, with roots stretching back to Taiwan and forward into every city where creativity matters, SHAO is a label for people who move between worlds—and expect their clothing to keep up.

We’re not interested in empty gestures or surface-level trends. Every piece is built to last, engineered with sharp tailoring and unexpected materials—denim that works as ceremony, leather with stories stitched in, shapes that shift with you from morning commute to midnight. Our palette pulls from the city at dusk: aubergine, tourmaline pink, midnight sapphire, always grounded in something real.

SHAO is founded by Shao Yang, whose life moving between cultures taught her that identity isn’t about picking a side—it’s about building bridges that hold. Our design language lives at the intersection of tradition and rebellion. The details matter: inside seams finished for longevity, structure borrowed from couture but ready for the street, colors that read differently in every light.

Collections like Shanghai 1930s aren’t nostalgia—they’re conversations. We look at golden-age jazz clubs and banking halls, but translate them for today’s urgency and hustle. What results is clothing made for movement, resilience, and individuality—never meant to be worn passively.

Recognition follows substance: V Magazine editorials, NY Times trend stories, spotlights from Toronto to Shanghai. But what matters most is how SHAO functions in real life—on city sidewalks, backstage, or at the next big opening night. We design for people with layered stories and real opinions—those who want their wardrobes to say more.

SHAO New York is less about fitting in and more about giving form to complexity, contradiction, and connection. Here, luxury is earned, not performed. Our mission is simple: make clothing that’s as nuanced and resilient as the people who wear it. The story’s never finished, and neither are we.