THE FOUNDER AND DESIGNER

SHAO YANG

A graduate of Parsons School of Design, Shao Yang founded SHAO to bridge the gap between elite craftsmanship and modern rebellion. Born in Taiwan and forged in New York, she combines her rigorous training in precision tailoring with a vision for "wearable architecture." For Shao, every garment is a conversation between heritage and the hustle of the city she calls home.
"Identity isn't about picking a side—it's about building bridges that hold."

- Shao Yang
Woman wearing a patterned dress with a high collar and a long skirt against a white background

VISION STATEMENT

At SHAO, we see luxury as something built on connection—not just exclusivity. Our vision is to make clothing that brings people together, letting individuality and heritage show up in every detail. We want each piece to feel like a conversation—between city streets and distant histories, old traditions and new perspectives.

For us, luxury should never be a closed club; it’s a platform where every story counts, and anyone can belong. We’re here to create garments that reflect the grit, complexity, and energy of real life, giving space for every voice and every background. That’s how we move fashion—and the culture—forward.

BRAND STORY

SHAO isn’t here to play the fashion game by old rules. Born in New York, with roots stretching back to Taiwan and forward into every city where creativity matters, SHAO is a label for people who move between worlds—and expect their clothing to keep up.

We’re not interested in empty gestures or surface-level trends. Every piece is built to last, engineered with sharp tailoring and unexpected materials—denim that works as ceremony, leather with stories stitched in, shapes that shift with you from morning commute to midnight. Our palette pulls from the city at dusk: aubergine, tourmaline pink, midnight sapphire, always grounded in something real.

WEARABLE ARCHITECTURE

Every piece is engineered for resilience, not just aesthetics. From inside seams finished for longevity to structure borrowed from couture, we use unexpected materials like denim that works as ceremony and leather with stories stitched in. SHAO is built for the movement of real life.

THE CONVERSATION

Our collections, like Shanghai 1930s, aren’t about nostalgia—they are a dialogue between history and the modern hustle. We pull inspiration from golden-age jazz clubs and banking halls, translating that elegance into the grit and energy of the New York city streets at dusk.

BEYOND THE SURFACE

Recognition follows substance. While our work has been featured in V Magazine and The New York Times, what matters most is how SHAO functions on city sidewalks and backstage. We design for those with layered stories and real opinions—people who want their wardrobes to say more.