MAGAZINE

Madame Figaro Style Gala:Hu Xia in SHAO
Press

Madame Figaro Style Gala:Hu Xia in SHAO

Hu Xia wears SHAO Spring/Summer 2027 Look 36 for the Madame Figaro Style Gala in Guangzhou, China, featuring a black leather blazer with distinctive waist zipper detailing. Date: November 8, 2026Location: Guangzhou, ChinaVenue: LIVERSE Art CenterFeaturing: Hu Xia Event: Madame Figaro Style Gala 2026Recognition: Annual Outstanding MusicianCollection: SHAO Spring/Summer 2027, UNDERWORLD ROYALE: Softness in the ShadowsLook: SHAO SS27 Look 36, Black Leather Blazer with Waist Zipper Detailing
Concert Tour: Xiao Shunyao in SHAO
Press

Concert Tour: Xiao Shunyao in SHAO

For the final night of his Yao’s Time: Light of Inspiration tour, Xiao Shunyao took the stage in SHAO S/S27 Look 17, a study in quiet power. Its tailored structure sits beneath a softer surface, a fitting balance for a night of rock, ballads and Beijing’s first snow. Date: November 7, 2026Location: Beijing, ChinaFeaturing: Xiao ShunyaoEvent: Yao’s Time: Light of Inspiration TourCollection: SHAO SS27 UNDERWORLD ROYALE: Softness in the ShadowsLook: SHAO SS27 Look 17
HARPER'S BAZAAR GREEN GRAND TOUR: Fu Jing in SHAO AW26
Press

HARPER'S BAZAAR GREEN GRAND TOUR: Fu Jing in SHAO AW26

Fu Jing appears in Harper's BAZAAR Green’s Grand Tour Season 3 wearing the SHAO AW26 Burgundy Trench Overcoat. Set in Shaoxing, China, the feature follows a route inspired by Tang dynasty poet Du Fu’s youthful travels, exploring landscape, memory, and the experience of being present. Date: November 3, 2026  Publication: Harper's BAZAAR Green  Location: Shaoxing, China  Featuring: Fu Jing  Feature: Grand Tour Season 3  Photography: Jiang Yuhang  Styling: Liu Pengfei  Collection: SHAO AW26, UNDERWORLD ROYALE: Darkness Under Neon Lights
Concert Feature: Deng Chao in SHAO AW26
Press

Concert Feature: Deng Chao in SHAO AW26

Chinese actor Deng Chao wears SHAO Autumn/Winter 2026 for the WUUHAA Carnival in Nanjing, featuring the Charcoal Pinstripe Blazer with Leather Peekaboo from UNDERWORLD ROYALE: Darkness Under Neon Lights. Date: October 31, 2026Location: Nanjing, ChinaFeaturing: Deng Chao (邓超)Event: WUUHAA CarnivalCollection: SHAO AW26, UNDERWORLD ROYALE: Darkness Under Neon LightsLook: Charcoal Pinstripe Blazer with Leather Peekaboo and coordinating pinstripe trousers
Esquire Vietnam: Eric Nam in SHAO
Press

Esquire Vietnam: Eric Nam in SHAO

Eric Nam wears SHAO in Esquire Vietnam’s October digital cover story, photographed in New York City. In the accompanying interview, the Korean American singer discusses his latest album, Confessions of a Lonely Heart, creative independence, and his next chapter in film. Date: October 30, 2026Location: New York City, USAPublication: Esquire VietnamFeaturing: Eric NamPhotography: William FerchichiStyling: Elanur ErdoğanCollection: AW26 Underworld Royale, Part 1: Darkness Under Neon LightsLook: SHAO AW26 Look 1 and Look 42
Concert Feature: Hu Xianxu in SHAO SS27
Press

Concert Feature: Hu Xianxu in SHAO SS27

Hu Xianxu wore SHAO SS27 as Capper's special guest at the "GAG Living Room" concept concert in Beijing, where the two debuted their new single, "What's the WiFi Password?" Date: October 24, 2026Location: Beijing, ChinaVenue: National Indoor StadiumFeaturing: Hu XianxuEvent: Capper "GAG Living Room" Concept ConcertCollection: SS27 Underworld Royale, Part 2: Softness in the ShadowsLook: SHAO SS27 Look 15 and Look 16
JD.com Brand Event: Dany Lee in SHAO
Press

JD.com Brand Event: Dany Lee in SHAO

Dany Lee wore SHAO Autumn/Winter 2026 Look 36 for her performance at a JD.com brand event, pairing the Black Leather Funnel Jacket with Coated Straight-Leg Jeans and deep red gloves. Discover the details and shop her look. Date: October 24, 2026Location: Chengdu, Sichuan, ChinaFeaturing: Dany LeeEvent: JD MALL Super Shopping EventPieces: Black Leather Funnel Jacket and Coated Straight-Leg JeansLook: SHAO AW26 Look 36
Harper’s Bazaar Korea: Inside SHAO’s S/S 2027 Collection at Shanghai Fashion Week
Press

Harper’s Bazaar Korea: Inside SHAO’s S/S 2027 Collection at Shanghai Fashion Week

Harper’s Bazaar Korea highlights SHAO among the designers who turned personal stories into collections at Shanghai Fashion Week S/S 2027. Publication: Harper's Bazaar KoreaDate: October 17, 2026Collection: SS27 Underworld Royale, Part 2: Softness in the ShadowsEvent: Shanghai Fashion WeekMedia: Instagram Post
Solo Concert: Xu Weizhou in SHAO AW26
Press

Solo Concert: Xu Weizhou in SHAO AW26

Xu Weizhou wore SHAO AW26 coated denim to PROME’s “The Eighth Continent” in Shanghai, his first solo concert in seven years, held in his birthday week. Date: October 17, 2026Location: Shanghai, ChinaFeaturing: Xu Weizhou (Timmy Xu)Event: The Eighth Continent Solo ConcertCollection: AW26 Underworld Royale: Darkness Under Neon Lights