MAGAZINE

NYFW
FWO: Shao Spring/Summer 2026 Runway Show Futures of the Past: Chrome Legacy
SHAO's Chrome Legacy: Where Heritage and Speculation Collide
“I envisioned my grandparents walking into the future without losing a single thing that made them who they are,” Yang says. “The clothe...

NYFW
Schön!: creating with heart | nyfw ss26
Shao’s Chrome Legacy: Reimagining a Century of Style at NYFW
At New York Fashion Week, designers embraced change not by waiting for it, but by becoming it proving once again that American fashion t...

NYFW
ALLURE MAGAZINE: PATTIE YANKEE NAILS AT NYFW
Micro-surface, macro-statement: nails as the final architecture of SHAO SS26
When the SHAO SS26 runway closed New York Fashion Week, attention naturally landed on garments, silhouettes, and movemen...

Press
Numero Netherlands Magazine: Maggie Q IN SHAO
The SHAO jumpsuit worn in Numéro Netherlands
It might appear as just another editorial moment, but it represents something far more significant. With a puffy shirt silhouette sure to make Jerry ...

Press
Timid Magazine: Atsuko Okatsuka in SHAO
Atsuko Okatsuka On Laughing Through The Crazy
The purple velvet suit might have been David Bowie's declaration of war against conventional menswear, but Atsuko Okatsuka's recent collaboration with ...

Press
The Hollywood Reporter: Alan Cumming in SHAO
“Alan Cumming’s Calculated Chaos: When Broadway’s Provocateur Masters the Art of Sartorial Subversion”
Tony and Emmy winner Alan Cumming commands the spotlight in SHAO’s Gold Lamé Suit Set for The...

Press
PAPER MAGAZINE: KARA YOUNG IN SHAO
“The 2025 Tonys: Give It Everything Or Die Trying”
Tony nominee Kara Young stuns in SHAO’s Dark Indigo Structured Denim Dress from the Shanghai 1930s collection for Paper Magazine. Discover how lux...

Press
Lilly Singh's Redefining Corporate Authority
From Executive Uniform to Identity Statement: Power Dressing Recast
Lilly Singh's SHAO aubergine blazer set for "Chief Hype Officer" corporate styling demonstrates how contemporary power dressing t...

Press
SHERRY COLA: GOLD GALA HEAD-TO-TOE SHAO
"Comedy timing applied to comprehensive fashion commitment"
Sherry Cola wearing complete SHAO to the Gold Gala operates like comedy timing translated into fashion strategy—setup builds through cult...





