For AW26, SHAO introduces vegan leather made from 100% microfiber with recycled materials, extending the collection’s sharp tailoring, leather-effect texture, and non-animal material options across boots, trousers, outerwear, and runway silhouettes. Date: May 26, 2026 Read Time: 5 minutes Collection: SHAO AW26 Underworld Royale: Darkness Under Neon Lights Category: Fabric & Design

A closer look at the coated denim defining SHAO’s AW26 wardrobe. For AW26, SHAO transforms 100% cotton denim with coated surface treatments that create depth, subtle shine, and a leather-like visual effect. From low-slung ombré denim to sculptural box-pleated jeans, the collection reimagines denim as something darker, sharper, and more elevated for the new season. Date: May 14, 2026Read Time: 4 minutesCollection: SHAO AW26 Underworld Royale:Darkness Under Neon LightsCategory: Fabric & Design

A closer look at the material behind SHAO’s metallic leather pieces. Lambskin leather is known for its buttery softness, lightweight feel, and refined surface. At SHAO, we use it not only for luxury, but for contrast: a material that can feel soft against the body while holding sculptural shape, metallic shine, and architectural presence. Date: May 08, 2026Read Time: 3 minutesCollection: SHAO SS26

“I don’t reconcile my two worlds. I let them argue.” SHAO makes its Shanghai Fashion Week debut with Underworld Royale: Darkness Under Neon Lights, a 42-look collection rooted in the visual language of 1990s Golden Age Triad cinema. Presented at Labelhood, the show places Shanghai at the center of the collection’s cultural logic, where tailoring, identity, and cinematic memory return to their source through an all-Asian creative framework. Date: March 31, 2026Platform: Runway presentation at Labelhood Shanghai Fashion Week, with visibility amplified through fashion, celebrity, and digital media across ChinaEvent: SHAO A/W 2026 Underworld Royale: Darkness Under Neon Lights RunwayReach: Cross-disciplinary — fashion, entertainment, cultural commentary, and luxury positioningFeaturing: 42 looks by Shao Yang

Kiki Xu Wears SHAO SS26 Look 31 at Shanghai Fashion Week Kiki Xu attended SHAO’s AW26 runway show, Underworld Royale: Darkness Under Neon Lights, during Shanghai Fashion Week wearing SHAO SS26 Look 31 from the Futures of the Past: Chrome Legacy collection. The reflective silver dress brought the chrome-like language of SS26 into SHAO’s darker AW26 runway atmosphere, standing out through its high-shine surface, clean silhouette, and light-catching movement. Date: March 31, 2026Event: SHAO AW26 Runway Show, Underworld Royale: Darkness Under Neon LightsLocation: Shanghai Fashion WeekCollection: SHAO SS26 Futures of the Past: Chrome LegacyFeaturing: Kiki Xu wearing SHAO SS26 Look 31

“The suit was armor. The coat was character.” SHAO brings Underworld Royale: Darkness Under Neon Lights to Labelhood Shanghai Fashion Week as its first runway presentation outside the United States. Designed by Shao Yang, the 42-look A/W 2026 collection draws from the visual language of 1990s Golden Age Triad cinema, translating its codes of power, control, and character into contemporary luxury tailoring. Positioned at the intersection of fashion, culture, and cinematic world-building, the presentation marks a significant step in SHAO’s growing presence across China. Date: March 31, 2026Platform: Runway presentation at Labelhood Shanghai Fashion Week, with visibility amplified through fashion, celebrity, and digital media across ChinaEvent: SHAO A/W 2026 Underworld Royale: Darkness Under Neon Lights RunwayReach: Cross-disciplinary — fashion, entertainment, cultural commentary, and luxury positioningFeaturing: 42 looks by Shao Yang

"Criminals dressed better than businessmen, triad bosses commanded boardrooms, and formal wear became the uniform of moral complexity." SHAO is set to make its Shanghai debut with Underworld Royale, a collection rooted in the cinematic language of 1990s Hong Kong, where tailoring signaled authority and identity moved between worlds. Drawing from an era defined by tension, restraint, and cultural uncertainty, designer Shao Yang reconstructs this visual vocabulary into contemporary luxury. Across 35 to 40 looks, sharp suiting, controlled volume, and disciplined material choices form a wardrobe where structure carries meaning and clothing operates as both expression and protection. Date: March 19, 2026Platform: Runway presentation at Shanghai Fashion Week, in partnership with LABELHOODEvent: SHAO AW26 Underworld Royale RunwayReach: Cross-cultural—fashion, cinema, identity, and contemporary Chinese narrativeFeaturing: 35–40 looks by Shao Yang

"傻逼, 装逼, 下個星期二見—Linguistic Sovereignty in Chrome." SHAO's Spring/Summer 2026 runway uses Chinese characters as part of cultural expression, showcasing the unique perspective that comes from cultural insiders using their own language. The collection echoes recent discussions sparked by fashion choices from artists like Blackpink Lisa, who brought Chinese text into global attention, reflecting how Asian artists and designers increasingly express culture confidently on their own terms. Date: October 07, 2025Collection: Futures of the Past: Chrome Legacy NYFW SS26Featured Text: 傻逼 (shǎbī), 装逼 (zhuāngbī), 下個星期二見 (xià gè xīngqīèr jiàn)Photography: Zach Hilty for BFAContext: Chrome Legacy aesthetic with colloquial Chinese texts

"Stacy London, bridging heritage and futurism on the runway" When Stacy London walked the SHAO Spring/Summer 2026 runway, it was more than a casting choice, it was a cultural statement. The iconic voice of What Not to Wear embodied SHAO’s theme, “Futures of the Past: Chrome Legacy,” becoming the living bridge between fashion’s authority and its avant-garde future. Her presence affirmed SHAO’s pillars of authenticity, inclusivity, and timeless style, proving that true legacy does not fade, it evolves. Date: September 16, 2025Platform: SHAO SS26 Runway presentation at ARTECHOUSE NYCFootage from @stacylondonrealImage courtesy of: SHAO SS26 RunwayFeaturing: Stacy London, Futures of the Past: Chrome Legacy NYFW SS26