MAGAZINE

NYFW
SHAO SS26: CHINESE CHARACTERS AS DESIGN AUTHORITY
"傻逼, 装逼, 下個星期二見—Linguistic Sovereignty in Chrome."
SHAO's Spring/Summer 2026 runway uses Chinese characters as part of cultural expression, showcasing the unique perspective that comes from cultura...

Press
ELLE CHINA: SHAO SS26 Futures of the Past: Chrome Legacy
Shao Yang Closes Her Four-Part Series with a Future Where Tradition Transforms Without Surrender
Designer Shao Yang asks: What would your grandparents wear in 2075? Her answer arrives in "Futures o...

Press
Schön!: Gianni Paolo in SHAO
Gianni Paolo: Redefining Hollywood Ambition On and Off Screen
At 29, Gianni Paolo has already made his mark in Hollywood with standout roles in Power, Ghost, and most recently Trust, while also exp...

NYFW
Vogue Philippines: Eleanor Simon Returns to NYFW With Pride, Presence, and Purpose
"Each season, Filipino-American model Eleanor Simon brings representation and pride to the runway"
Eleanor Simon's NYFW return showcases how contemporary models transform runway walks into cultur...

NYFW
FWO: Shao Spring/Summer 2026 Runway Show Futures of the Past: Chrome Legacy
SHAO's Chrome Legacy: Where Heritage and Speculation Collide
“I envisioned my grandparents walking into the future without losing a single thing that made them who they are,” Yang says. “The clothe...

NYFW
Schön!: creating with heart | nyfw ss26
Shao’s Chrome Legacy: Reimagining a Century of Style at NYFW
At New York Fashion Week, designers embraced change not by waiting for it, but by becoming it proving once again that American fashion t...

NYFW
ALLURE MAGAZINE: PATTIE YANKEE NAILS AT NYFW
Micro-surface, macro-statement: nails as the final architecture of SHAO SS26
When the SHAO SS26 runway closed New York Fashion Week, attention naturally landed on garments, silhouettes, and movemen...

NYFW
SHAO SS26 SHOW: CELEBRITIES AND KOLS WEARING SHAO FRONT ROW
"Front row becomes runway as style KOLs translate SHAO's temporal aesthetics into contemporary cultural currency"
Celebrities and fashion KOLs attending SHAO's SS26 show transformed from passive ob...

NYFW
Stacy London Walks SHAO SS26: Authority Becomes Avant-Garde
"Stacy London, bridging heritage and futurism on the runway"
When Stacy London walked the SHAO Spring/Summer 2026 runway, it was more than a casting choice, it was a cultural statement. The iconic ...