MAGAZINE

NYFW
Jackson Tae Kim: A Generational Debut at SHAO SS26
"Jackson Tae Kim’s SHAO SS26 debut united family legacy with fashion’s future"
Jackson Tae Kim’s first-ever runway walk at SHAO SS26 was more than a debut, it was a generational moment. With his mo...

Collections
FUTURES OF THE PAST: Chrome Legacy - THE DESIGNER’S NYFW NARRATION
"If my grandparents stepped into a DeLorean, what would they wear to fit into 2075 without abandoning who they were in 1975?"
SHAO’s temporal quadrilogy comes to a close with Futures of the Past: C...

NYFW
FABOLOUS & SHAO
BROOKLYN LOYALTY, FRONT ROW EVERY TIME
New York Fashion Week. A circus. Velvet ropes. PR wranglers. The same faces, the same champagne, the same backstage selfies.
SHAO isn’t that. Fabolous isn...

NYFW
SHAO SS26 Runway Uses AI to Create a Living Chrome Universe
With AI, SHAO SS26 Runway Turned ARTECHOUSE NYC into a Living Chrome Universe
When SHAO commandeered ARTECHOUSE NYC for their SS26 "Futures of the Past: Chrome Legacy" presentation, they didn't ju...

NYFW
SHAO x Dagne Dover: Carried Forward
SHAO and Dagne Dover is more than collaboration, it’s language.
On the SS26 runway, iconic bag forms were reimagined with chrome edges, shifted proportions, and modular hardware, transforming every...

Press
Numero Netherlands Magazine: Maggie Q IN SHAO
The SHAO jumpsuit worn in Numéro Netherlands
It might appear as just another editorial moment, but it represents something far more significant. With a puffy shirt silhouette sure to make Jerry ...

Press
Timid Magazine: Atsuko Okatsuka in SHAO
Atsuko Okatsuka On Laughing Through The Crazy
The purple velvet suit might have been David Bowie's declaration of war against conventional menswear, but Atsuko Okatsuka's recent collaboration with ...

Press
The Hollywood Reporter: Alan Cumming in SHAO
“Alan Cumming’s Calculated Chaos: When Broadway’s Provocateur Masters the Art of Sartorial Subversion”
Tony and Emmy winner Alan Cumming commands the spotlight in SHAO’s Gold Lamé Suit Set for The...

Press
PAPER MAGAZINE: KARA YOUNG IN SHAO
“The 2025 Tonys: Give It Everything Or Die Trying”
Tony nominee Kara Young stuns in SHAO’s Dark Indigo Structured Denim Dress from the Shanghai 1930s collection for Paper Magazine. Discover how lux...