MAGAZINE

Image: Jared Leto at The Met Gala in Cat Suit Courtesy of NYTimes
Fashion Fame

Jared Leto & The Art Of Taking Big Swings: Fashion Edition

In the world of entertainment, few figures embody the spirit of risk-taking and boundary-pushing quite like Jared Leto. Known for his transformative acting roles, musical valor that arrived without...
Will Smith in SHAO custom tan blazer over dark shirt during hip-hop's most unfiltered podcast conversation
Fashion Fame

Hip-Hop Royalty

The Fresh Prince, Will Smith’s SHAO Style Dominates the Podcast Soundscape INSTAGRAM: WILL SMITH IN SHAO FOR DRINK CHAMPS "365,177 likes and climbing - when podcast fashion becomes cultural manifes...
Will Smith conducting mariachi band while wearing custom SHAO bomber jacket at CONCACAF Nations League halftime show, with golden pyrotechnics creating dramatic backdrop
Fashion Fame

When Superstars Collide

Will Smith's Custom SHAO Moment Redefines Sports Entertainment Fashion Will Smith's custom SHAO bomber jacket moment at CONCACAF Nations League reveals how authentic celebrity fashion partnerships ...
SHAO NYFW F/W ‘25/’26 MEDIA COVERAGE:
NYFW

SHAO NYFW F/W ‘25/’26 MEDIA COVERAGE:

"When institutional memory and cultural instinct align" Watching the fashion media coverage of SHAO's FW25 "Shanghai 1930s: Paris of the East" collection roll out feels like one of those rare momen...
SHAO NYFW F/W ‘25/’26 Recap:
NYFW

SHAO NYFW F/W ‘25/’26 Recap:

When Fashion Week Functions Like it is Vital INDUSTRY & EDITORIAL HIGHLIGHTS "When the carnival remembers why it exists" Sometimes you witness fashion week moments that remind you why the whole...
Street style to red carpet, music industry to sports authority, editorial to lifestyle content 
Fashion Culture

SHAO NYFW F/W ‘25/’26 INFLUENCER & SOCIALS ENGAGEMENT:

"When authenticity detection algorithms form a starry night" Watching the social media ecosystem organically embrace SHAO feels like witnessing one of those rare moments when digital culture's auth...
WWD: SHAO NEW YORK'S DESIGNER CASTS AAPI MODELS EXCLUSIVELY FOR RUNWAY SHOW
NYFW

WWD: SHAO NEW YORK'S DESIGNER CASTS AAPI MODELS EXCLUSIVELY FOR RUNWAY SHOW

"It was very close to my heart and part of my heritage. It was something that I've wanted to do for so long" -Shao Yang The moment when representation shifts from corporate checkbox to creative con...
Backstage beauty portraits from SHAO Fall/Winter 2025 NYFW show, featuring bold makeup, sleek black bobs, and dramatic headpieces, published in The Impression.
NYFW

THE IMPRESSION: COMPREHENSIVE SHAO FW25 COVERAGE

"Backstage access, complete runway, industry roundup inclusion" The Impression giving SHAO the full treatment—backstage access, complete runway coverage, plus a spot in their NYFW best-of roundup—f...
Fabolous wearing full SHAO look at FW25 runway event, standing against SHAO and brightcheck branded backdrop
Fashion Fame

FABOLOUS: FRONT ROW AT SHAO FW25, GOING LIVE

"Sometimes real recognizes real in unexpected places" Fabolous streaming live from SHAO's FW25 show to his 10.9 million followers feels like one of those rare moments where the cultural mathematics...