Translating the Runway to Editorial
The Festive Touch Winter editorial reflects the visual world of SHAO’s SHANGHAI 1930’S runway. Strong shoulders, elongated lines, and sculptural layering evoke a sense of quiet authority, while softened finishes and nuanced styling introduce intimacy and restraint.
The models appear poised yet distant, echoing the emotional undercurrent of the collection. This balance between strength and introspection is central to SHAO’s design language, where garments are constructed to carry both structure and mood.
Makeup follows this same philosophy. Defined eyes, controlled color placement, and subtle contrasts are designed to frame the garments, allowing the clothing to remain the focal point while reinforcing the era inspired elegance of the overall look.
The Spirit of Shanghai 1930s
The SHANGHAI 1930’S Collection draws inspiration from a period when Shanghai stood as a cultural crossroads. The city’s architecture, nightlife, and fashion reflected confidence, modernity, and a distinctly international sensibility. Women dressed with intention and presence, embracing tailored silhouettes, fluid movement, and understated glamour.
SHAO reinterprets this moment through a contemporary lens. Rather than recreating historical garments, the collection distills the spirit of the era, its discipline, its sensuality, its quiet defiance, into modern forms. Clean tailoring, controlled volume, and precise detailing define pieces that feel timeless yet unmistakably current.
ELLE Thailand’s editorial captures this tension beautifully, presenting the collection as a living narrative instead of a static reference.
Runway Aesthetics as Storytelling
SHAO’s runway aesthetic has always emphasized storytelling through form. Each look is designed to communicate mood before trend, identity before ornament. In this editorial, textures, proportions, and posture work together to convey a sense of restrained drama.
The collaboration with Romero Jennings and the M·A·C US team supports this vision by ensuring that makeup aligns seamlessly with the garments. The result is a cohesive visual language where fashion leads and beauty enhances, reinforcing the emotional clarity of the collection.
Introducing the SHANGHAI 1930’S Collection
The SHANGHAI 1930’S Collection represents SHAO’s ongoing exploration of heritage, modernity, and precision tailoring. Rooted in historical influence yet executed with contemporary restraint, the collection speaks to those who value craftsmanship, structure, and quiet confidence.
Each piece is designed to stand on its own while contributing to a larger narrative, one that reflects SHAO’s commitment to thoughtful design and enduring style.
Explore the SHANGHAI 1930’S Collection and discover the runway story translated into wearable form.
