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SHAO NYFW F/W ‘25/’26 MEDIA COVERAGE
NYFW

SHAO NYFW F/W ‘25/’26 MEDIA COVERAGE

"When institutional memory and cultural instinct align" Watching the fashion media coverage of SHAO's FW25 "Shanghai 1930s: Paris of the East" collection roll out feels like one of those rare momen...
SHAO NYFW F/W ‘25/’26 Recap:
NYFW

SHAO NYFW F/W ‘25/’26 Recap:

When Fashion Week Functions Like it is Vital INDUSTRY & EDITORIAL HIGHLIGHTS "When the carnival remembers why it exists" Sometimes you witness fashion week moments that remind you why the whole...
SHAO NYFW F/W ‘25/’26 INFLUENCER & SOCIALS ENGAGEMENT:
Fashion Culture

SHAO NYFW F/W ‘25/’26 INFLUENCER & SOCIALS ENGAGEMENT:

"When authenticity detection algorithms form a starry night" Watching the social media ecosystem organically embrace SHAO feels like witnessing one of those rare moments when digital culture's auth...
WWD: SHAO NEW YORK'S DESIGNER CASTS AAPI MODELS EXCLUSIVELY FOR RUNWAY SHOW
NYFW

WWD: SHAO NEW YORK'S DESIGNER CASTS AAPI MODELS EXCLUSIVELY FOR RUNWAY SHOW

"It was very close to my heart and part of my heritage. It was something that I've wanted to do for so long" - Shao Yang The moment when representation shifts from corporate checkbox to creative co...
THE IMPRESSION: COMPREHENSIVE SHAO FW25 COVERAGE
NYFW

THE IMPRESSION: COMPREHENSIVE SHAO FW25 COVERAGE

"Backstage access, complete runway, industry roundup inclusion" The Impression giving SHAO the full treatment—backstage access, complete runway coverage, plus a spot in their NYFW best-of roundup—f...
Class of '98: Rebellion Remastered: The Designer's NYFW (Pre-Show) Narration
Class of '98

Class of '98: Rebellion Remastered: The Designer's NYFW (Pre-Show) Narration

Shao Yang’s unfiltered NYFW chronicle, Class of ’98: Rebellion Remastered,  Charts the transformation of her teenage memories into refined street-luxury. Drawing on the grit of 90s youth culture—Di...
SHAO New York's debut collection Danger Zone
Danger Zone

WHAT THE PRESS SAID — SHAO’S “DANGER ZONE COLLECTION” — BRAND LAUNCH

Global Voices, Singular Vision: How the World Read SHAO SHAO New York’s debut collection, "Danger Zone," electrified the industry and generated remarkable media buzz. Here’s how leading fashion and...