"When institutional memory and cultural instinct align" Watching the fashion media coverage of SHAO's FW25 "Shanghai 1930s: Paris of the East" collection roll out feels like one of those rare momen...

When Fashion Week Functions Like it is Vital INDUSTRY & EDITORIAL HIGHLIGHTS "When the carnival remembers why it exists" Sometimes you witness fashion week moments that remind you why the whole...

"When authenticity detection algorithms form a starry night" Watching the social media ecosystem organically embrace SHAO feels like witnessing one of those rare moments when digital culture's auth...

"It was very close to my heart and part of my heritage. It was something that I've wanted to do for so long" -Shao Yang The moment when representation shifts from corporate checkbox to creative con...

"Backstage access, complete runway, industry roundup inclusion" The Impression giving SHAO the full treatment—backstage access, complete runway coverage, plus a spot in their NYFW best-of roundup—f...

Shao Yang's raw NYFW narration of "Class of '98: Rebellion Remastered," explaining how she transformed personal teenage memories into luxury streetwear. Through authentic 90s details—Discman-playin...

SHAO New York’s debut collection, "Danger Zone," electrified the industry and generated remarkable media buzz. Here’s how leading fashion and news publications around the world reported on Shao Yan...