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The rapper Fabolous, wearing a SHAO Dark Indigo Denim Blazer with Anachronism Print Patches, is seen at a runway show.
NYFW

FABOLOUS & SHAO

BROOKLYN LOYALTY, FRONT ROW EVERY TIME New York Fashion Week. A circus. Velvet ropes. PR wranglers. The same faces, the same champagne, the same backstage selfies. SHAO isn’t that. Fabolous isn...
A model walks the runway in a bold pinstripe look from Shao Yang’s Futures of the Past: Chrome Legacy SS26 show at NYFW.
NYFW

SHAO SS26 Runway Uses AI to Create a Living Chrome Universe

With AI, SHAO SS26 Runway Turned ARTECHOUSE NYC into a Living Chrome Universe When SHAO commandeered ARTECHOUSE NYC for their SS26 "Futures of the Past: Chrome Legacy" presentation, they didn't ju...
A model on a runway carries a silver fringe Dagne Dover bag.
NYFW

SHAO x Dagne Dover: Carried Forward

SHAO and Dagne Dover is more than collaboration, it’s language. On the SS26 runway, iconic bag forms were reimagined with chrome edges, shifted proportions, and modular hardware, transforming every...
A six-image collage shows models walking the runway in different outfits from the SHAO Fall/Winter 2025 collection, "Shanghai 1930s: Paris of the East."
NYFW

SHAO NYFW F/W ‘25/’26 MEDIA COVERAGE

"When institutional memory and cultural instinct align" Watching the fashion media coverage of SHAO's FW25 "Shanghai 1930s: Paris of the East" collection roll out feels like one of those rare momen...
Model walks the runway in a bright lime green suit with a matching headpiece and a sparkling skirt.
NYFW

SHAO NYFW F/W ‘25/’26 Recap

When Fashion Week Functions Like it is Vital SHAO's FW25 "Shanghai 1930s: Paris of the East" collection created the kind of comprehensive cultural conversation that reminds you why fashion week exi...
An image collage shows various guests, including Dolly de Leon, attending a fashion show.
NYFW

SHAO NYFW F/W ‘25/’26 INFLUENCER & SOCIALS ENGAGEMENT

"When authenticity detection algorithms form a starry night" Watching the social media ecosystem organically embrace SHAO feels like witnessing one of those rare moments when digital culture's auth...
Models showcase Shao Yang’s "1930s Shanghai" collection at NYFW, featured in Women’s Wear Daily.
NYFW

WWD: SHAO NEW YORK'S DESIGNER CASTS AAPI MODELS EXCLUSIVELY FOR RUNWAY SHOW

"It was very close to my heart and part of my heritage. It was something that I've wanted to do for so long" - Shao Yang The moment when representation shifts from corporate checkbox to creative co...
A model showcases bold beauty looks from Shao Yang’s Shanghai 1930s: Paris of the East FW25 collection, featured in The Impression at NYFW.
NYFW

THE IMPRESSION: COMPREHENSIVE SHAO FW25 COVERAGE

"Backstage access, complete runway, industry roundup inclusion" The Impression giving SHAO the full treatment—backstage access, complete runway coverage, plus a spot in their NYFW best-of roundup—f...
Rapper Fabolous attends Shao Yang’s FW25 debut, streamed live on Instagram.
NYFW

FABOLOUS: FRONT ROW AT SHAO FW25, GOING LIVE

"Sometimes real recognizes real in unexpected places" Fabolous streaming live from SHAO's FW25 show to his 10.9 million followers feels like one of those rare moments where the cultural mathematics...