MAGAZINE
Fashion Fame
Ella Aiko Bridges Two Worlds
ELLA AIKO: HENRY DANGER PRESS AND SOCIAL BREAKTHROUGH "Gen-Z multi-platform talent navigates traditional media and digital culture with conscious fashion choices"
Ella Aiko's SHAO blazer moment fee...
Fashion Fame
LUCIANE BUCHANAN: NIGHT AGENT PRESS TOUR IN SHAO
"New Zealand actress navigates Netflix success with conscious fashion choices"
Luciane Buchanan wearing full SHAO looks throughout her Night Agent press circuit feels like watching someone who actu...
Fashion Fame
GIA KIM: XO KITTY PRESS TOUR IN FULL SHAO
"Netflix's To All the Boys spin-off star navigates international press with conscious fashion choices"
Gia Kim wearing full SHAO throughout the XO Kitty press circuit feels like watching someone wh...
Class of '98
Class of '98: Rebellion Remastered: The Designer's NYFW (Pre-Show) Narration
Shao Yang's raw NYFW narration of "Class of '98: Rebellion Remastered," explaining how she transformed personal teenage memories into luxury streetwear. Through authentic 90s details—Discman-playin...
Danger Zone
WHAT THE PRESS SAID — SHAO’S “DANGER ZONE COLLECTION” — BRAND LAUNCH
SHAO New York’s debut collection, "Danger Zone," electrified the industry and generated remarkable media buzz. Here’s how leading fashion and news publications around the world reported on Shao Yan...
Fashion Culture
Sophistipunk & Sophistifunk
A Deep Dive Into The Gen-X Fashion Archives
Like everything Gen-X related, the achievement portions of these movements were secondary. Because Gen-Xers just, and still just, do what they feel like ...