杂志

The Cultural Vanguard: SHAO NY in Wonderland Summer 2025
Press

文化先锋:SHAO NY 奇境之旅 2025 年夏季

本文全面分析了真正的奢侈街头服饰如何通过真诚的文化融合和精准的建筑设计超越编辑界限。 《Wonderland》2025夏季刊中出现的黑色建筑感十足的作品,乍看之下或许只是又一个时尚大片,但它们所代表的意义远不止于此:它们是真实文化融合的视觉呈现,拒绝了时尚界对泾渭分明的审美分类。当SHAO NY的设计出现在《Wonderland》的页面上时,它们所表达的哲学理念与当代奢侈街头服饰的理念不谋而合——东西方文化的融合源于生活体验,而非对潮流的预测。 日期:2025年7月8日刊登于: 《仙境杂志》独家报道故事:喜剧演员冈塚敦子身着SHAO 2025秋冬系列碧玺粉色皮夹克和抹胸西装外套。覆盖人​​数:750,000 次展示( Wonderland Magazine 数字版),2,300,000 次曝光(冈塚的喜剧粉丝群),450,000 次曝光(SHAO 品牌渠道) 真材实料:真正的喜剧与时尚跨界融合,超越行业壁垒,通过真诚的文化表达而非人为制造的名人合作来实现。
Jimmy Sotos brings SHAO’s UNDERWORLD ROYALE tailoring to the 2026 ESPYS red carpet
Press

2026 ESPYS RED CARPET: Jimmy Sotos in SHAO AW26

Jimmy Sotos brings SHAO’s UNDERWORLD ROYALE tailoring to the 2026 ESPYS red carpet Model, actor, content creator, and former collegiate basketball player Jimmy Sotos attended The 2026 ESPYS Presented by Capital One at Lincoln Center wearing SHAO’s AW26 Cropped Leather Double-Button Blazer with Piercing Detail, now available for pre-order. Date: Jul 15, 2026Location: David H. Koch Theater at Lincoln Center, New YorkFeaturing: Jimmy Sotos in SHAO AW26Event: The 2026 ESPYS Presented by Capital OnePhotography: Kristin Callahan / Everett CollectionCollection: SHAO AW26, UNDERWORLD ROYALE: DARKNESS UNDER NEON LIGHTS
The Rap of China 2026: TNT Yan Haoxiang in SHAO
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The Rap of China 2026: TNT Yan Haoxiang in SHAO

Yan Haoxiang wears SHAO AW26 runway Look 15 on The Rap of China 2026. Chinese singer, rapper, and performer Yan Haoxiang appeared on The Rap of China 2026 wearing SHAO AW26 runway Look 15 from UNDERWORLD ROYALE: DARKNESS UNDER NEON LIGHTS. Serving as the show’s tactical strategist alongside rap OG Xie Di, Yan stepped into a new role that moved beyond the traditional judge format, taking part in strategy, stage presence, and live control throughout the opening episode. Date: Jun 27, 2026Publication: iQIYILocation: ChinaFeaturing: Yan Haoxiang in SHAO AW26Program: The Rap of China 2026Collection: SHAO AW26 UNDERWORLD ROYALE: DARKNESS UNDER NEON LIGHTS
Shan Yichun in SHAO at National Music Unrivaled
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National Music Unrivaled: Shan Yichun In SHAO

Shan Yichun Brings SHAO SS26 to the Stage Chinese singer Shan Yichun, known for winning The Voice of China / Sing! China 2020, wore SHAO SS26 Look 21 from Futures of the Past: Chrome Legacy for her performance on National Music Unrivaled. On stage, the look takes on a softer, more atmospheric presence shaped by movement, light, and voice. Date: June 20, 2026Event: National Music UnrivaledBroadcast: Zhejiang STV Music Global ChannelTalent: Shan YichunCollection: SS26 Futures of the Past: Chrome LegacyFeaturing: Shan Yichun wearing SHAO SS26 Look 21 for her performance on National Music Unrivaled
vanity fair
Press

TONY AWARDS RED CARPET: Rick Edinger in SHAO, Featured in Vanity Fair

Rick Edinger brings SHAO runway tailoring to the Tony Awards red carpet Rick Edinger attended the 79th Annual Tony Awards red carpet at Radio City Music Hall wearing SHAO runway pieces, including the SS26 Bi-Tonal Pink Suit and the AW26 White Tailored Tuxedo Shirt, now available for pre-order. Date: Jun 08, 2026Publication: Vanity FairLocation: Radio City Music Hall, New YorkFeaturing: Rick Edinger in SHAO SS26 and AW26Event: The 79th Annual Tony Awards Red CarpetPhotography: Tricia Mbaron / Jamie McCarthyCollection: SHAO SS26 / SHAO AW26
Inside SHAO’s Sustainability Initiative: Vegan Leather, Tailoring, and Material Choice
Collections

Inside SHAO’s Sustainability Initiative: Vegan Leather, Tailoring, and Material Choice

For AW26, SHAO introduces vegan leather made from 100% microfiber with recycled materials, extending the collection’s sharp tailoring, leather-effect texture, and non-animal material options across boots, trousers, outerwear, and runway silhouettes. Date: May 26, 2026 Read Time: 5 minutes Collection: SHAO AW26 Underworld Royale: Darkness Under Neon Lights Category: Fabric & Design
SHAO x CHiNGLiSH WANG “MiSREADiNG”: A Celebration of AAPI Heritage Month
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SHAO x CHiNGLiSH WANG “MiSREADiNG”: A Celebration of AAPI Heritage Month

This May, SHAO presented SHAO x CHiNGLiSH WANG “MiSREADiNG”, a two-day cultural program in celebration of AAPI Heritage Month during New York Art & Design Week. Date: May 21, 2026Event: SHAO x CHiNGLiSH WANG “MiSREADiNG”Location: 66 Greene, SoHoIn celebration of AAPI Heritage Month
BOF Title
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BOF: How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability

RaiseFashion’s 2026 masterclass helps independent designers navigate AI-driven discovery, brand visibility and the future of distribution. BoF speaks with six designers from RaiseFashion’s 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand. Instagram: shaoy Date: May 22, 2026Publication: The Business of Fashion Event: RaiseFashion 2026 MasterclassFeaturing: Designer Shao Yang of SHAO
Why Coated Denim Jeans Are the New Season’s Sharpest Jean Trend
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Why Coated Denim Jeans Are the New Season’s Sharpest Jean Trend

A closer look at the coated denim defining SHAO’s AW26 wardrobe. For AW26, SHAO transforms 100% cotton denim with coated surface treatments that create depth, subtle shine, and a leather-like visual effect. From low-slung ombré denim to sculptural box-pleated jeans, the collection reimagines denim as something darker, sharper, and more elevated for the new season. Date: May 14, 2026Read Time: 4 minutesCollection: SHAO AW26 Underworld Royale:Darkness Under Neon LightsCategory: Fabric & Design