MAGAZINE

Press
The Hollywood Reporter: Alan Cumming in SHAO
“Alan Cumming’s Calculated Chaos: When Broadway’s Provocateur Masters the Art of Sartorial Subversion”
Tony and Emmy winner Alan Cumming commands the spotlight in SHAO’s Gold Lamé Suit Set for The...

Press
PAPER MAGAZINE: KARA YOUNG IN SHAO
“The 2025 Tonys: Give It Everything Or Die Trying”
Tony nominee Kara Young stuns in SHAO’s Dark Indigo Structured Denim Dress from the Shanghai 1930s collection for Paper Magazine. Discover how lux...

Press
Lilly Singh's Redefining Corporate Authority
From Executive Uniform to Identity Statement: Power Dressing Recast
Lilly Singh's SHAO aubergine blazer set for "Chief Hype Officer" corporate styling demonstrates how contemporary power dressing t...

Press
SHERRY COLA: GOLD GALA HEAD-TO-TOE SHAO
"Comedy timing applied to comprehensive fashion commitment"
Sherry Cola wearing complete SHAO to the Gold Gala operates like comedy timing translated into fashion strategy—setup builds through cult...

Press
PRESS: CELEBRITIES & PUBLIC FIGURES IN SHAO
"From Gold Gala circuit to Cannes red carpets, co-signs that mean something"
Sometimes you catch those rare moments where the cultural mathematics work out perfectly. The range of talent gravitatin...

Press
V MAGAZINE: COVER STORY FEATURING CUSTOM SHAO
GOLDEN RULES WITH TARAS ROMANOV
V Magazine putting Taras Romanov in custom SHAO gold on their cover reads like cultural GPS recalculating mid-route. While most fashion magazines still operate on th...

Press
GQ MEXICO: RAWAYANA BTS IN SHAO
"Venezuelan electro-pop meets NYC cultural synthesis through Mexican eyes"
Sometimes the most interesting fashion moments happen in places that traditional fashion media doesn't even know exist. GQ...

Press
Jared Leto & The Art Of Taking Big Swings: Fashion Edition
When Transformation Becomes Uniform: The Fearless Grammar of Leto’s Style
In the world of entertainment, few figures embody the spirit of risk-taking and boundary-pushing quite like Jared Leto. Kno...

Press
Hip-Hop Royalty
The Fresh Prince, Will Smith’s SHAO Style Dominates the Podcast Soundscape
INSTAGRAM: WILL SMITH IN SHAO FOR DRINK CHAMPS "365,177 likes and climbing - when podcast fashion becomes cultural manifes...
